A Life in Beta

Interesting times for poor old Tiger Woods.  A tree, a fire hydrant and his wife wielding an (I imagine) expensive golf club…another quiet night in for the great man himself.

But it did occur to me that my old employer Accenture – who feature Woods in all our current brand advertising - must be looking on with particular interest as this plays out.  After all, we (it’ll aways be “we” after 10 great years) chose the Tiger as the centrepiece of all of our advertising since 2003 because: “As perhaps the world’s ultimate symbol of high performance, he serves as a metaphor for our commitment to helping companies become high-performance businesses”.

I’m sure the details of what happened will all will become clear in good time and as long the Tiger is physically ok….but I wonder if those in charge of the Accenture print advertising campaign haven’t spotted an opportunity here.

What odds on a new Accenture print ad featuring a prostrate Tiger on his driveway, damaged tree, fire hydrant and jeep in background with Mrs Woods in frame wielding that golf club. And of course the slogan:

“It’s what you do next that counts”.

That Fire Hydrant has made such a damn mess

Surely a winner……I mean what could go wrong? So – go on Accenture (and Mr Woods) do it, put it out there, send to print…be a Tiger!

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